ABOUT

Design, for me, is not just about aesthetics—it’s about creating experiences that empower people. I believe in a human-centered, data-informed approach that combines qualitative insights (interviews, usability tests, behavioral research) with quantitative validation (A/B testing, analytics, and business metrics).

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I design with purpose, data, and empathy—crafting digital experiences that are intuitive, scalable, and impactful.

My journey into UX wasn’t linear. Originally trained as an architect, I became fascinated by the intersection of human behavior, systems thinking, and problem-solving in the digital world. This curiosity led me to specialize in e-commerce, SaaS, and personalization, where I help bridge business strategy, technology, and human needs through design.

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I strive to build transparent, ethical, and inclusive experiences. A product isn’t truly great unless it is accessible, meaningful, and frictionless for everyone. Whether it’s helping a small business owner navigate an e-commerce dashboard or making complex health systems easier to use, my goal is always the same: remove barriers, enhance usability, and create meaningful engagement.

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Great design isn’t created in isolation—it thrives in collaboration, mentorship, and shared knowledge. My leadership philosophy centers around empowerment and growth—helping designers refine their skills, advocate for users, and create meaningful impact at scale. I believe the best teams operate on trust, curiosity, and a shared vision for user success.